World history
Technological advances continued, with smartphones and social media becoming omnipresent. In 2016, Donald Trump’s election as US President marked a controversial milestone.

South African history
South Africa hosted the 2010 FIFA World Cup, and Nelson Mandela’s death in 2013 marked the end of an era. In 2014, the world’s first successful penile transplant was performed in Cape Town. In 2017, the first intentional HIV-positive liver transplant was conducted in Johannesburg.

Medihelp history
Medihelp embraced digital innovation in the 2010s. Social media platforms, including Facebook and Twitter, became integral to the organisation’s communication strategy. In 2012, Medihelp launched its first blog, alongside various electronic platforms, including a smartphone-based membership card.
