Medihelp Medical Scheme has earned top honours in the 2024/25 Customer Experience Index (CE-Index®), taking first place in the Client Care Contact Centre category for South Africa’s medical aid industry and second place in the overall industry ranking.

This recognition affirms Medihelp’s people-centred approach – care that goes beyond efficiency to genuine human connection – and celebrates the trust placed in us by hundreds of thousands of South Africans. “We share this victory with our members, our employees, our advisers, and our partners. Thank you for your unwavering support,” says Varsha Vala, Principal Officer at Medihelp.

The CE-Index®, developed by the University of Pretoria’s Chair in Customer Experience, is an independent and scientifically validated benchmark for measuring customer experience across industries. It evaluates how organisations perform across key touchpoints – from contact centres to digital platforms and product engagement.

Medihelp’s 2024/25 CE-Index® performance

• Client Care Contact Centre: 1st place
• Overall Industry Ranking: 2nd place
• Medical Aid Product: 3rd place
• Digital Channel: 3rd place

Medihelp’s top ranking in the Client Care Contact Centre category reflects its belief that while technology can improve service, people create trust.

“At Medihelp, every interaction is guided by our values of excellence, compassion, collaboration and transparency,” says Vala. “Our people take pride in creating positive experiences that reflect who we are – a team that cares deeply about our members and works together to find the best solutions.

“We celebrate this milestone with gratitude to every Medihelper who makes our members feel seen, supported, and valued. Because at the end of the day, care is still human, and that’s our greatest strength.”

Through its continued commitment to people-first service, Medihelp proves that healthcare is not just about medical cover – it’s about human connection built on trust, empathy, and excellence.

MORE INFORMATION
Medihelp Medical Scheme is South Africa's oldest medical scheme, celebrating 120 years of excellence in 2025. It offers affordable healthcare cover to everybody, but especially to the fit, kind, healthy, brave, creative, home, smart, and ambitious bodies. 

FOR INTERVIEWS
Please contact Lien Potgieter, Head of Marketing at lienpotgieter@medihelp.co.za