|Medihelp Medical Scheme is pleased to announce that Ettie da Silva has been appointed as its Principal Officer from 1 January 2020, following the retirement of Heyn van Rooyen.
Ettie has gained a wealth of experience over 30 years in the legal and healthcare sectors that has ideally equipped her to lead Medihelp medical aid, which is celebrating its 115th year in June this year.
“Having first-hand experience of the competitiveness and volatility of the industry, I was drawn by Medihelp’s success in remaining one of the top self-administered medical aids in South Africa. Medihelp has ensured stability in its profile through excellent service and responsible growth strategies, underpinned by its sound corporate governance.
“I look forward to serve in the best interest of Medihelp’s members. Our members, like most South Africans, face many challenges and it is our duty to ensure they receive value,” said Ettie.
More about Ettie
Ettie da Silva is a born and bred Pretorian and holds a B-PROC (UNISA), a MBA (UP) and a LLM (Corporate Law) (UP). She is also an ICSA graduate and has a Certificate in Advanced Labour Law (UP). She has a background founded by 17 years in legal practice, which she left in favour of the South African healthcare sector.
She worked in the Afrocentric stable from September 2005 to July 2016, initially as the General Manager: Legal Services, which was followed by a promotion to Executive Director: Legal Governance, Risk & Compliance for Medscheme Holdings.
She was then seconded to Afrocentric Distribution Services (formerly Bonitas Marketing Company) as the Chief Executive Officer and was later promoted to Afrocentric Investment Corporation as the Executive: Office of the Chief Executive Officer.
She went on to join ARC Health as the Director: Legal Services in August 2016, and, with their acquisition of Rx Health (an accredited managed healthcare organisation), was appointed as the Chief Executive Officer of Rx Health.
Ms Ettie da Silva, newly appointed Principal Officer of Medihelp Medical Scheme